Quaker Oats Lodge
Quaker Oat Lodge at Big White Ski Resort creates a space for families to take a break from the cold with a warm bowl of oatmeal and create lasting memories during this fun, unique experience.
Results: 1.5 million media impressions, 2,000+ samples distributed. #QuakerOatLodge, Vancouver, BC
On the ski hill, the Quaker pop up igloo was completely branded from the outside in, with flexi-flags on the exterior and customized chalk menus, signage, and bowls inside to position Quaker as a nourishing family brand.
With instagrammable backdrops for photo opps, this fun-filled family-friendly event encouraged social engagement and provided content for the post-event commercial, a family day video at #BigWhiteSkiResort.
Quaker Masterbrand #StopCOMPARenting PR campaign
Quaker wanted to address and celebrate the realities of parenting. Working with bloggers, influencers, and online platforms, we developed messaging to assure parents that what you see online is not always reality, that life is messy and it’s ok to be imperfect.
