Doritos
Executed multiple campaigns for Doritos.
Campaign 1: Doritos Ketchup Valentine’s Day
This seasonal, bilingual campaign ran up to Valentine’s Day to launch the limited-time-only Doritos Ketchup flavour. It was so successful, it was used year after year, and won a Gold Cassies award.
Winner: Cassies GOLD
Campaign 2: Doritos Inferno
To launch the return of Doritos Inferno, we ran a Toronto-based activation featuring celebrity chef Matty Matheson cooking up bold recipes and a lava-making machine. #DontFearTheHeat
Results: 24 million impressions.
This virtual reality experience offered a 360 degree view of the inside of an active volcano. Attendees enjoyed drinks paired with Doritos chips and Matheson’s recipes. The event featured pull-up banners, a step and repeat wall, recipe cards, and takeaway bags.
Campaign 3: New Flavour Launch: Heat Wave
This campaign ran as a challenge “Can you take the heat?” in partnership with influencers. Challenge cards and guerilla packaging were part of the campaign, along with a baby dragon certificate upon completion. #HEATWILLCOME
