Digital On Six
Build Toronto-based agency DO6 from the ground up. Create an intentional, modern, and memorable marketing website to showcase the AEM capabilities of Digital On Six.
Overseeing the DO6 rebrand, I established a creative, cohesive vision across all marketing channels, developed a strategy to promote it, and designed materials to reflect a consistent brand identity that drives key messaging.
I developed the information architecture of the site, starting with global elements like navigation and UX/UI then determining how animations, icons, and illustrations fit within the webpages. Established a fully responsive, accessible and robust components library with high reusability.
In tandem with the IA, I also created a brand library, brand style, visual identity, and messaging to convey the agency’s capabilities and strengths. Once launched, we ran bi-weekly deployments on site updates and QA (quality assurance) to ensure everything works as it should.