CIBC Bank
A website overhaul to elevate and rebrand the financial institution’s online platform. Main goals and initiatives include meeting WCAG 2.0 accessibility standards, modernization and customer relevancy.
As the Brand Leader for CIBC Investor’s Edge’s digital transformation, I worked with their core digital team to build out a global visual identity, site components, new colours, and applications, icons, type system, illustrations, and photography.
Extensive experience in UI/UX design, with a focus on creating intuitive, visually compelling interfaces and user experiences for websites, mobile apps, and digital products.
