IKEA Canada
Designer and Director for IKEA Canada’s annual summary report for two consecutive years. This report showcases their financial results, sustainability achievements, product innovations, and plans for coast-to-coast growth.
GOLD: CPRS (Canadian Public Relations Society Inc.)
Best Annual Report – Citizen Relations & IKEA Canada: “IKEA Canada: 2015 Annual Canadian Summary Report”.
2016 Awards of Excellence: Citizen Relations as the Winning organization
Launch campaign for IKEA’s Pick-Up-Point Locations. The new Collect Near You points, located within select Tesco carparks, allowed customers to collect their IKEA order, free. At the time, this was a groundbreaking concept. Campaign deliverables included internal assets, branded decks, promo mail out cards, coupons, and invites to the Kitchener, London, St. Catharines, and Whitby locations.
Lead designer on the first IKEA Canadian Summary Report (print and digital) which became the global standard for all IKEA summary reports thereafter. 2 GOLD: CPRS awards
Results: 17 media and over 90 business professionals attended the launch of the IKEA Canadian Summary Report. The event and subsequent national media relations campaign resulted in 67 pieces of coverage and 20,486,512 media impressions.
