Dyson Product Launch: The 360 Eye Robot
Dyson opened their first ever Canadian pop up store on King St West, Toronto to launch the new 360 Eye Robot vacuum. #DysonRobot
A 3-day weekend event, this pop-up space offered four separate areas for media and consumers to enjoy: futuristic gallery space, competitive demonstration, mapping app and demonstration area and retail space.
The pop-up space highlighted four separate areas: a futuristic gallery, competitive demonstration, mapping app and demonstration area, and a retail space.
Transformation included: a product station, drinks, interactions, games, custom cocktails, a step and repeat wall, and an art gallery. An online promotion ran before, during and after event.
