Digital On Six

 Overseeing the DO6 rebrand, I established a creative, cohesive vision across all marketing channels, developed a strategy to promote it, and designed materials to reflect a consistent brand identity that drives key messaging. 

 I developed the information architecture of the site, starting with global elements like navigation and UX/UI then determining how animations, icons, and illustrations fit within the webpages. Established a fully responsive, accessible and robust components library with high reusability. 

In tandem with the IA, I also created a brand library, brand style, visual identity, and messaging to convey the agency’s capabilities and strengths. Once launched, we ran bi-weekly deployments on site updates and QA (quality assurance) to ensure everything works as it should.